Working to bring an organization of nearly 4,000 scientists, engineers and creative problems solvers to consensus on what their story is and how it should best be told was the challenge. Cindy Atlee and The Storybranding Group took on that challenge and led us to an enhanced view of why our work is important –to the agency and to the nation. Via her very effective Storybranding process, she led our organization on a path to self discovery and helped us develop a voice that better engages our stakeholders and communicates our value. Cindy is not only an excellent communicator and strategist, she was passionate about drilling down to the essence of our organization and engaging our employees to join in on the journey. I would recommend Cindy to any organization wishing to more effectively communicate both internally and externally.