Our Favorite Story


We believe that every organization and individual has a core meaning and motivation that’s best understood through a story–and that includes The Storybranding Group! Here’s a tale that really captures our vision and mission:

There’s an apocryphal tale about a tribe in Africa where villagers say every child has a unique and special song. During a pregnancy, the mother-to-be and her friends go on their equivalent of a planning retreat–spending time in the woods until the unborn child has “taught” them his or her song. At birth, the entire village greets the newborn with that song, and it’s repeated on every milestone occasion. In this society, there is no legal system. When someone is suspected of wrongdoing, the tribe simply surrounds that villager and repeatedly sings the birth song–believing that no one goes astray if they remember who they really are.

Every organization, every individual–every product and service–has a “song,” a unique essence that defines what they’re meant to stand for in the world. Our job is to help clients find it, express it and live it.

Find and Unleash Your Voice

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Harry Potter Wasn’t a Magician—and Why That Matters to Your Professional Life

SPOILER ALERT:  I’m about to reveal that the Harry Potter books and movies probably really tricked you—even if you never read or saw them.  (Also, I’ll be giving away the ending to the entire series at the end of paragraph four!).  Everyone knows that Harry Potter was a… Read More