Vision / Mission / Values


We tell our clients that mission and vision are the foundation of a great brand—the guiding principles that provides its context, its purpose, its very reason for being. And that’s as true for The Storybranding Group as it is for any of our clients.

Our vision is of a world where everyone knows who they really are and why they matter–and has the freedom to tell their stories in ways that create meaning, inspiration and success for themselves and others.

Our mission is to help clients define and give voice to what’s best and most engaging about them. We use our innovative, story-based tools and processes to help clients do that through compelling brands, inspired leadership and engaged workforces.

In the “happy ending” to our story, every client can use the power of authentic identity to create an attraction field for their endeavors and experience greater satisfaction, fulfillment and sense of contribution in all that they do.

Our work is fueled by the core values that matters most to us: exploration, imagination, expression, passion, vision, meaning, contribution, collaboration and commitment.

Find and Unleash Your Voice

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Harry Potter Wasn’t a Magician—and Why That Matters to Your Professional Life

SPOILER ALERT:  I’m about to reveal that the Harry Potter books and movies probably really tricked you—even if you never read or saw them.  (Also, I’ll be giving away the ending to the entire series at the end of paragraph four!).  Everyone knows that Harry Potter was a… Read More