I’m excited to let everyone know that now you can download my new, free eBook–Bringing Your Message to Life. In it, I offer some very easy-to-use tips for creating messages that will really get heard. And, I share some simple, story-based communications tools to bring real life to the things you have to say.
Here’s one of the most important tips in Bringing Your Message to Life: People deeply relate to characters in the stories they love. If they see you as part of a story that really matters, they’ll relate to you, too. So take a look at the eBook if you’d like to know more about how to cast your organization, your business (or yourself) as the central character in a story that moves your audiences.
There’s lots of other material in the eBook as well, like a compelling framework for creating messages at every rung of a four-step communications ladder; help with focusing your messaging on the “happy endings” that mean the most to you and to others; and pointers on how you can harness the power of your most under-utitlized communications resource–the people who work for your organization.
Of course, that last one only works if those people are really part of your story and want to share it. In addition to getting this eBook ready, I’ve been using a lot of my blue sky thinking time this summer to focus on internal branding and employee engagement and what they really mean. Here’s what I know for sure about that: if you look at your organization through a story-based lens, you can see what gives your culture life (or why it’s dormant). If there’s a powerful purpose and compelling promise at the core of your enterprise, you’ve got a premise that starts to engage your workforce. If your people can see how their own stories align with the organization’s, you’ve probably got really passion and commitment.
I’ll be sharing some new tools and resources on the front soon. Meanwhile, take a look at Bringing Your Message to Life–and please share your thoughts!