The Storybranding Group offers a variety of resources that share our ideas. See below for current offerings, and check back often for new material.
Free Professional Values & Story Index survey
The Professional Values & Story Index (PVSI) is designed to help people understand what's most meaningful and motivating to them in their work lives, and how their strengths and values add up to a "story type" that personifies their professional success factors. Take the instrument now, and see which one of the 12 story types is most like you.
You can also use this instrument to look at your organization through a story-based lens. Just think about your group or organization as a person, and answer the questions the way you think that "person" would.
Free Bringing Your Message to Life eBook
Download my new free eBook (PDF Format) for senior leaders, business owners and communicators on creating messages that will get heard—and using simple, story-based communications tools to bring real life to the things you have to say.
Are your communications as engaging, involving, inspiring and authentic as they could be? Does what you say really matter to others? Does it even really matter to you?
If the answer to any of those questions is no, then click here to download my new eBook—Bringing Your Message to Life—for tips on how anyone can use story-based communications principles to create more strategic, more intriguing and more meaningful messages.
In Bringing Your Message to Life, I share a variety of simple story-based methods that any organization or individual can quickly understand and implement without any previous experience or skill when it comes to storytelling.
Download this eBook if you'd like to know more about how to:
- Cast your organization or business as the central character in a story your audiences care about—and brings who you really are to life
- Focus your messaging on the "happy endings" that mean the most to you and others
- Create a story-based messaging system that will shape more purposeful, more motivating communications
Note: Right click any download link and select the 'Save File / Link As' option to save the eBook PDF to your computer or device.
Free Excerpt from Discover Your StoryBrand
Does the "real you" long to be a Magician at work, a person who's a catalyst for change and transformation? Would you love to run a business that allows you to be a Caregiver who supports and develops others? Would the leader within you be energized in a role as a Creator who motivates inventiveness in your workplace?
Discover Your StoryBrand profiles these and nine other unique, distinctive "story types" that can define and bring to life who you are and what you want to stand for in your working world. Subtitled 12 story-based styles to shape your professional identity and let the world know who you really are, the book presents a new view of professional meaning and motivation that says we're at our best when we define and develop the essential story we were born to tell.
Based on best-selling author Carol S. Pearson's 12-archetype model for individual and group motivation, Discover Your Storybrand is the first book that provides a process and concrete steps for identifying your professional "story type"—and expressing it in a way that fulfills you while allowing others to truly recognize your value.
Books We Recommend
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes,
Carol S. Pearson and Margaret Mark
Awakening the Heroes Within,
Carol S. Pearson
Brand from the Inside and Brand for Talent,
Libby Sartain and Mark Schumann
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion,
Nicholas Ind
The Stirring of Soul in the Workplace,
Alan Briskin
A Life at Work: The Joy of Discovering What You Were Born to Do,
Thomas Moore
Values Shift: A Guide to Personal and Organizational Transformation,
Brian P. Hall
The Heart Aroused: Poetry and the Preservation of Soul in Corporate America,
David Whyte
The Corporate Culture Survival Guide,
Edgar H. Schein
We helped a leadership group at Procter & Gamble learn how to use story-based strengths during times of transition, and how to recognize and apply the best parts of themselves in any work situation.
We helped the Science Directorate at NASA Langley Research center shift communications from the technical aspects of what they were doing to how that works protects the health of our planet.
Through Storybranding, Kashi was able to define the cultural strengths and values of two acquired brands–and use those insights to integrate the existing brand stories with the Kashi culture and brand.
