The Storybranding Group offers several innovative assessment tools and audit products that can be integrated into one of our planning processes (or used on a stand-alone basis), including:
Kenexa Cultural Insight Survey (KCI)
A foundational component of our culture assessment work, the Kenexa Cultural Insight (KCI) survey (formerly the Organizational & Team Culture Indicator) is a quantitative tool for typing an organization based on the storylines that best reflect its values, operating strengths and approach to critical tasks. Applicable to groups of any size (it’s been used with organizations of 3 to 15,000+ people), the KCI provides a clear and tangible picture of group identity, personality and style; how an organization gets things done; and where its energy and attention are concentrated. It also provides an understandable context for defining real organizational values, strengths and challenges—and for identifying the internal meaning and motivation that drives its results.
Combined with the qualitative explorations that follows, clients can use a KCI administration to help:
- Develop an authentic vision, mission and/or brand identity that an organization has both the will and the capacity to deliver
- Design change management and internal communications initiatives that are most likely to work
- See what’s needed for greater organizational growth and development
- Set strategic and operating direction that’s in keeping with real organizational power and passion
Ultimately, the assessment can be a valuable component of brand development, organizational development, values/vision/mission work, merger and acquisition management, team building and a variety of other communications and change management initiatives.
Story-Based Communications Audits
For clients who want to assess the strength of their current messaging and brand communications, we audit existing materials to define the storylines and messaging levels used most often (see our Storybranding message model for a description of our approach). Results are used to help assess whether organizational communications are telling a cohesive story, reflect its brand identity, and are likely to compel and engage people inside or outside the organization.
Professional Values & Story Index (PVSI)
Our proprietary Professional Values & Story Index, based on the breakthrough model created by Dr. Carol S. Pearson, is our story typing instrument for individuals that illuminates professional assets, values and gifts through a story-based lens. The instrument is an invaluable tool in helping professionals explore workplace identity, meaning and motivation; define a leadership mission, vision or message; enhance their communications skills and effectiveness; and align entrepreneurial and workplace success with who they really are. The PVSI can be incorporated into our coaching work; built into leadership and professional development programs; and used as an important foundational component of our brand development processes for leaders and entrepreneurs.
Click here to read more and to take the PVSI.
We helped a leadership group at Procter & Gamble learn how to use story-based strengths during times of transition, and how to recognize and apply the best parts of themselves in any work situation.
We helped the Science Directorate at NASA Langley Research center shift communications from the technical aspects of what they were doing to how that works protects the health of our planet.
Through Storybranding, Kashi was able to define the cultural strengths and values of two acquired brands–and use those insights to integrate the existing brand stories with the Kashi culture and brand.
