Find and Unleash Your Voice
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We help clients define and give voice to what’s best and most distinctive about them—and use the power of who they really are to create compelling brands, develop inspired leaders and deeply engage their workforces.

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Bringing Your Message to Life

New!  Bringing Your Message to Life free eBook

Are your communications as engaging, involving, inspiring and authentic as they could be? Download my new free eBook on creating messages that will get heard—using simple, story-based communications tools to bring real life to what you have to say.

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Climb the Messaging Success Ladder

Climb the Messaging Success Ladder

Do you know how to talk about what your work means and why it matters? Are your messages designed to connect with and inspire others? See our model for moving your messaging from the mundane to the motivating.

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Activate Your Story-Based Potential

Activate Your Story-Based Potential

Did you know that every organization and individual was born to live an essential, authentic story? Find out what yours is, and why it should shape your vision and mission, identity and direction, and strategic communications.

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Rate Your Current Story Power

Rate Your Current Story Power

Does your identity reflect the power of a compelling, enduring story? Is it easy for others to see and appreciate the meaningful role you play in the world or the workplace? Find out how much "story power" you currently have, and how to create more.

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Read About Your Story Type

Read About Your Story Type

Did you know there’s an upcoming book about story typing and personal branding? Read an excerpt that introduces a framework to help leaders, professionals, entrepreneurs and anyone in a career transition use the power of story type to convey their value.

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Praise for Cindy Atlee and The Storybranding Group

Cindy is an amazing asset to organizations who want to inspire their people to contribute to their fullest potential, and create a vibrant, inspired culture where everyone thrives... Read More

Suzanne Reynolds, Director, Procter and Gamble

Cindy was our most trusted advisor throughout a very complex rebranding campaign. Largely due to her efforts, our internal branding campaign has been a national finalist in multiple competitions... Read More

Robert Clerman, Corporate Vice President, Noblis

Cindy is a true expert in branding. She starts with comprehensive research and ends with compelling, creative messages and stories that reveal an organization's "personality"... Read More

Jane Donaldson, former Director of Communications, Volunteers of America

Cindy is an extraordinary branding expert who helps all kinds of organizations delve into their DNA and culture so they can tell their stories more effectively... Read More

Wendy Hagen, former Executive VP/Partner, Porter Novelli

Cindy was able to engage us all and make us see just how powerful our communications could be. I strongly recommend Cindy if you need help communicating what you do more effectively to others... Read More

Dr. Lelia Vann, Science Director, Senior Government Executive

Cindy was passionate about drilling down to the essence of our organization and engaging our employees to join in on the journey. She led our organization on a path to self discovery... Read More

Marny Skora, Communications Director, Government Executive

Our Clients

Industry Recognition:

Branding campaigns led by Cindy Atlee have won awards from PRSA, the League of American Communications Professionals and Non-Profit PR News.