Mission / Vision / Values-Based Strategic Planning


An organization with real staying power is driven by a core purpose that empowers its people and engages its stakeholders. True organizational purpose can shape a compelling value proposition that guides employee decision-making and lets customers know what they can really expect from you. When that value proposition is both authentic and meaningful, it builds loyalty and allegiance among your people, partners and prospects.

How We Work

Our strategic planning services can be used to shape an entire planning process or be integrated into an established program. Services can range from multi-phase vision, mission and values development processes to one-day “Vision Quest” retreats or planning sessions that use a story-based framework to jump-start planning creativity.

We work with organizations of all sizes to help them define that core purpose and align business identity, strategy and operations around it. A story-based strategic planning process can help any group define its core purpose, and see that who they’re moved to be in the world is key to their success and their satisfaction.

Set a Meaningful Course

Using our story-based framework and assessment tools, our strategic planning work helps organizations discover the storylines that fuel their purpose; define or refine their vision, mission and values; and set organizational direction that leverages the strength of authentic identity.

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Leadership Zen and the Art of Motorcycle Riding

I met Elise Mitchell, CEO of Mitchell, when I gave a keynote last month at the PRSA’s Counselors Academy (a convening of C-suite leaders throughout the public relations industry).  She has a great story, building essentially a one-woman communications practice in Fayetteville, Arkansas, into one of the top… Read More