Services


The Storybranding Group uses a combination of creative skills and innovative tools—including our unique story-based and values-based planning programs; cutting-edge assessment instruments; interactive group facilitation processes; and proprietary communications models—to shape our service offerings.

What We Do

How We Do It

Develop more meaningful, motivating brands and communications

  • Brand development processes (internal/employer brands, external/marketplace brands, fully integrated brands)
  • Messaging systems (key messages and message maps, writing points/talking points, elevator speeches)
  • Brand/messaging/communications workshops, retreats, planning sessions and training programs
  • Communications/messaging audits
  • Motive Mapping brand research

Understand and leverage group culture

  • Internal culture assessments (defining group purpose, values, strengths, communications style, change readiness)
  • Kenexa Cultural Insight survey administration
  • Team/group workshops, retreats, planning sessions and training programs
  • Employee engagement and change communications programs

Enhance professional success, creativity and fulfillment

  • Professional identity, values, vision, mission and brand development processes
  • Leadership/professional development workshops, retreats and training programs
  • Professional Strengths, Values & Story Index (SVSS) administration
  • Coaching (programs for executives/leaders/working professionals and entrepreneurs/consultants/ business owners)

Set powerful and purposeful strategic direction

  • Group values, vision and mission development processes
  • Story-based retreats and planning sessions
  • Strategic plan alignment and organizational integration

 

Find and Unleash Your Voice

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Leadership Zen and the Art of Motorcycle Riding

I met Elise Mitchell, CEO of Mitchell, when I gave a keynote last month at the PRSA’s Counselors Academy (a convening of C-suite leaders throughout the public relations industry).  She has a great story, building essentially a one-woman communications practice in Fayetteville, Arkansas, into one of the top… Read More